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But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta...

Public sector organizations use digital marketing to better understand citizens’ needs, facilitate communication and identify segments most likely to be interested in public programs and services. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions. This includes both paid advertising on social networks and organic social media amplification where companies aim to gain visibility through content shared by social media feeds and pages which are owned media. Earned social media is where a brand or social update is shared by a publisher or partner. You can choose to send messages directly to a mobile phone by text or through messages on platforms like Facebook Messenger or WhatsApp. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. For instance, you might take adv...